Last updated: June 11, 2026
Otta-Italy operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Otta-Italy is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Data Controller For the purposes of the General Data Protection Regulation (GDPR), the data controller is: Otta-Italy Via delle Cento Stelle, 22F – 50137 Firenze, Italia Email: support@otta-italy.com VAT Number: IT06669970482
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy. If you are an EU resident, your rights under the GDPR apply in addition to any rights described in this policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address. Legal basis: performance of a contract.
- Financial information including payment card information, transaction details, form of payment, and payment confirmation. Legal basis: performance of a contract; legal obligation.
- Account information including your username, password, security questions, preferences and settings. Legal basis: performance of a contract; legitimate interests.
- Transaction information including the items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, and your past transactions. Legal basis: performance of a contract; legitimate interests.
- Communications with us including the information you include when sending a customer support inquiry or otherwise contacting us. Legal basis: legitimate interests.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers. Legal basis: legitimate interests; consent (where required for non-essential cookies).
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services. Legal basis: legitimate interests; consent (where required for non-essential cookies).
Personal Information Sources
We may collect personal information from the following sources:
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- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies. Where non-essential cookies are used, we will obtain your consent via our cookie banner before collecting this information.
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf. All service providers acting on our behalf are bound by data processing agreements in accordance with GDPR Article 28.
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From our partners or other third parties where permitted by applicable law and where those third parties have a lawful basis for sharing your information with us.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
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Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, remember your preferences, send account-related notifications, process purchases, returns and exchanges, manage your account, arrange shipping, enable product reviews, and create a customized shopping experience. Legal basis: performance of a contract (Article 6(1)(b) GDPR); legitimate interests (Article 6(1)(f) GDPR) for service improvement.
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Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing communications by email, text message, or postal mail, and to show you online advertisements based on your activity on the Services. Legal basis: consent (Article 6(1)(a) GDPR). You may withdraw your consent at any time by unsubscribing from our communications or adjusting your cookie preferences.
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Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent or illegal activity, and secure our services. If you register an account, you are responsible for keeping your credentials safe. We strongly recommend you do not share your username or password with anyone. Legal basis: legitimate interests (Article 6(1)(f) GDPR); legal obligation (Article 6(1)(c) GDPR).
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Communicating with You. We use your personal information to provide customer support, respond to your enquiries, and maintain our business relationship with you. Legal basis: performance of a contract (Article 6(1)(b) GDPR); legitimate interests (Article 6(1)(f) GDPR).
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Legal Reasons. We use your personal information to comply with applicable law, respond to valid legal process including requests from law enforcement or government agencies, participate in legal proceedings, and enforce or investigate potential violations of our terms or policies. Legal basis: legal obligation (Article 6(1)(c) GDPR); legitimate interests (Article 6(1)(f) GDPR).
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
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Service providers: With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping). All such third parties are contractually bound to process your personal information only on our instructions and in accordance with GDPR Article 28.
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Business and marketing partners: With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity. Our business and marketing partners will use your information in accordance with their own privacy notices. If you reside in the EU, you have the right to object to your information being used for targeted advertising. You can exercise this right by adjusting your cookie preferences via our cookie banner or by contacting us at support@otta-italy.com.
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At your direction: When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
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Within our corporate group: With our affiliates or otherwise within our corporate group, where necessary and subject to appropriate data protection safeguards.
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Legal and business reasons: In connection with a business transaction such as a merger or acquisition, to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests from competent authorities), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
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International transfers: Where your personal information is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data in accordance with GDPR Chapter V.
Relationship with Shopify
The Services are hosted by Shopify Inc. (Canada), which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, including outside the European Economic Area. Where such transfers occur, Shopify ensures appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.
We use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify, to help protect, grow, and improve our business. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify acts as an independent data controller and is responsible for processing your personal information, including responding to your requests to exercise your rights over such use.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites, to the extent permitted by applicable law.
Information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms. Please be aware that once information is shared on such platforms, we have no control over how it is used or further disclosed.
Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children. Under the GDPR, we do not knowingly collect personal information from children under the age of 16 without verifiable parental or guardian consent. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us at support@otta-italy.com to request that it be deleted, and we will action such requests promptly.
We do not knowingly sell or share the personal information of individuals under the age of 16.
Security and Retention of Your Information
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, accidental loss, destruction, or damage, in accordance with GDPR Article 32. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies. As a general guide:
- Order and transaction data is retained for 10 years to comply with Italian and EU tax and accounting obligations.
- Account information is retained for as long as your account is active, plus a reasonable period thereafter.
- Marketing data is retained until you withdraw your consent or unsubscribe.
- Customer support communications are retained for 3 years from the date of the interaction.
When your personal information is no longer required, we will delete or anonymise it securely.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.
Rights available to all customers:
- Right to Access / Know. You may request access to the personal information we hold about you.
- Right to Delete. You may request that we delete personal information we maintain about you.
- Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may request a copy of your personal information in a structured, commonly used, machine-readable format, and request that we transfer it to a third party where technically feasible.
- Managing Communication Preferences. You may opt out of receiving promotional emails at any time by using the unsubscribe link in our emails. If you opt out, we may still send you non-promotional emails about your account or orders.
Additional rights for EU/EEA and UK residents (GDPR):
If you reside in the European Economic Area or the United Kingdom, you have the following rights under the GDPR and applicable national law:
- Right to Object. You have the right to object to our processing of your personal information where we rely on legitimate interests as our legal basis, including for direct marketing purposes. Where you object to processing for direct marketing, we will cease processing immediately.
- Right to Restrict Processing. You have the right to request that we restrict the processing of your personal information in certain circumstances, for example while we verify the accuracy of data you have contested.
- Right to Withdraw Consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
- Right to Lodge a Complaint. You have the right to lodge a complaint with your local data protection authority. In Italy, this is the Garante per la protezione dei dati personali (www.garanteprivacy.it). You may also contact the data protection authority in your country of residence within the EU.
Opt-out of targeted advertising: You may opt out of the processing of your personal information for targeted advertising purposes by adjusting your cookie preferences via our cookie banner. We also honour the Global Privacy Control (GPC) opt-out signal — if you visit our website with GPC enabled, we will treat this as an opt-out request for that device and browser. To learn more, visit globalprivacycontrol.org.
How to exercise your rights: You may exercise any of these rights by contacting us at support@otta-italy.com. To learn more about rights related to data processed directly by Shopify, visit the Shopify Privacy PortalShopify Privacy Portal.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request. We will respond to your request within 30 days, as required under GDPR Article 12, or inform you if an extension is needed.
Complaints
If you have complaints about how we process your personal information, please contact us in the first instance at support@otta-italy.com. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.
If you are not satisfied with our response, or if you believe we are processing your personal information in violation of applicable law, you have the right to lodge a complaint with your local data protection authority. For EU/EEA residents, the relevant supervisory authorities include:
International Transfers
We may transfer, store, and process your personal information outside the country in which you reside, including to Canada (where Shopify Inc. is headquartered) and the United States (where some of Shopify's infrastructure and service providers are located).
Where we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms to ensure your data remains protected, including:
- Adequacy decisions — where the European Commission has determined that the destination country provides an adequate level of data protection.
- Standard Contractual Clauses (SCCs) — approved by the European Commission, or equivalent contracts issued by the relevant UK authority, where no adequacy decision exists.
You may request a copy of the relevant transfer safeguards we rely on by contacting us at support@otta-italy.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. Where changes are material, we will provide you with prominent notice, such as by email or by a banner on our website, before the changes take effect, as required by applicable law. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy, provided that such changes do not affect your statutory rights as an EU resident.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using the details below:
Otta-Italy
Email: support@otta-italy.com
Address: Via delle Cento Stelle, 22F – 50137 Firenze (FI), Italia
VAT Number: IT06669970482
For the purposes of applicable data protection laws, including the GDPR, we are the data controller of your personal information. If you have unresolved concerns, you also have the right to contact the Italian data protection authority, the Garante per la protezione dei dati personali, at www.garanteprivacy.it.
